Scheduling Automation Case Study In Freight Brokerage

It’s one thing to discuss the potential benefits of automation in theory, but it’s another to see its real-world impact in action. A firsthand account shared by one of our enterprise sellers after an in office visit to a client provides a compelling example of how appointment scheduling automation can dramatically transform operations.
Sitting with representatives at a brokerage that had implemented Bigger Picture’s solution offered immediate insight into its effects. One striking anecdote shared was from a rep who previously scheduled around 35 appointments per day. After using the automation tool, that same representative was able to schedule “over a hundred” appointments daily. This single example demonstrates a nearly threefold increase in individual productivity.
The impact wasn’t limited to individual performance; it scaled across the organization. The brokerage as a whole saw their daily volume of scheduled loads jump from 200 to an impressive “a thousand within a week” of implementing the solution. This represents a 500% increase in scheduling throughput in a remarkably short period.
A key factor contributing to this rapid and profound adoption and impact is how well the solution integrated into the existing workflow. The system “integrates into their TMS,” meaning scheduling could be done without the need for “extra clicking or page switching involved” between different applications. This seamless integration made the automation a natural part of the reps’ existing tasks, facilitating quick acceptance and use.
The results observed were not just significant in magnitude but also in speed. The adoption was described as “profound” and “quick”. The solution was effective in “clearing up bottlenecks in their operations” very rapidly, typically “within a week or two”. This immediate impact led to the brokerage “seeing the ROI pretty much instantly”. This real-world example powerfully illustrates how targeted automation, when well-integrated, can deliver rapid, measurable improvements in operational efficiency and capacity, directly impacting a brokerage’s ability to handle volume and achieve a quick return on investment.